Marketing Your Home

Each property is given an individualized plan to ensure its optimally positioned and promoted for the target market. Using specific strategies developed by the Exclusive Edmonton team.

Our strategies optimize properties for all relevant online and offline channels.

Preparation

Proper Presentation of your home is an integral part of both the marketing and presentation of your home. Every seller wants to achieve top dollar in a reasonable amount of time and we believe preparation builds the foundation to achieve this. Decluttering, de-personalizing, staging, landscape assessment, minor repairs and a deep clean will make your property sparkle for professional photos, making it marketable and stand out to home buyers.

Presentation

Creating an atmosphere and presenting your home in a way that ignites a feeling in buyers will allow them to fall in love with your home and ensure they want to see more. Properly showcasing your home in it’s best light is imperative in our digital age as more than 98% of buyers use the internet to search for new homes. First impressions are crucial and are your absolute best chance at attracting buyers while allowing them to visualize it as their own. Using a custom combination of staging, photography, colour floor plans, 3D walk through, videography and aerial shots will make your home stand out amongst the competition, helping to boost viewings and sell your home fast.

Pricing

Determining your home’s listing price is one of the most critical decisions we will make in our sales and marketing strategy. Together we will price your home right, the first time. The recommended listing price will take into consideration your home’s fair market value, adjustments for unique property attributes, neighbourhood market trends and strategies given the current market conditions. Together we will assess the market and determine a listing price that is appropriate for your property. This will maximize your return, exposure, agent activity and minimize your selling time.

Promotion

Efficient and successful promotion with a systematic selling plan is the heart of selling your home. A carefully curated blend of both advertising and marketing techniques, tailored for your specific property proves effective in delivering results. We create marketing campaigns online, print advertisements in publications such as Homes and Land, as well as traditional mail out advertisements. Social media has become a dominant avenue for marketing and we have created an expansive social media reach on broad based social media channels.

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Let's have a coffee and develop a winning strategy for your home.

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